From the First LS Tractor Sold to Award-Winning Dealer: Diamond R Equipment’s Journey
Diamond R Equipment isn’t just a dealership – it’s a family legacy rooted in agriculture, hard work, and a passion for helping customers find the right equipment. As one of LS Tractor’s top-performing partners and the very first dealership to sell an LS tractor in the United States, Diamond R Equipment has carved out a remarkable place in LS Tractor history.
Watch their recent interview with LS Tractor team members highlighting their journey, their commitment to customers, and why LS Tractor remains the heart of their business.
A Family-Owned Business with Deep Agricultural Roots
Diamond R Equipment was founded in 2001 by Jim Rehagen, who grew up immersed in farming and machinery. What began with a few lines of implements has grown into two thriving locations:
- Freeburg, MO – 4012 Hwy 63, Freeburg, MO 65035
- Higginsville, MO – 19677 N Outer Rd, Higginsville, MO 64037
From the beginning, the Rehagen family has been hands-on. Jim oversees service and daily operations, while Trisha Rehagen leads HR and helps guide the business forward. Their children and extended family have also been involved in agriculture over the years, making Diamond R Equipment a true family enterprise.
The LS Tractor Partnership: Loyalty, Opportunity and Growth
Diamond R Equipment’s relationship with LS Tractor began in a way that reflects their values: loyalty and integrity.
They originally sold Montana tractors, which were built by LS. When LS approached them about becoming a dealer, Jim and Trisha initially declined out of loyalty to Montana. But when Montana’s situation changed, LS returned – and this time, the partnership was a perfect fit.
They signed with LS Tractor in 2009 and brought in their first four S3010 tractors. Years later they learned Diamond R Equipment sold the first LS Tractor ever purchased in the United States, which was shipped to North Carolina.
Jim recalls, “We brought in our first four LS tractors and loved them. We sold the first LS tractor ever in the US – we didn’t even know it at the time.”
Today, LS Tractor is their leading line and highest-selling tractor brand.
Why LS Tractor Works for Diamond R Equipment
Jim and Trisha emphasized that LS Tractor’s support and enthusiasm are major reasons for their success.
Jim shared, “One thing I like about selling LS Tractors is when I call LS, their energy; to get the tractor to me, to sell the tractor, and to make the customer happy. That’s not a feature in a brochure – but that’s what helps us sell tractors.”
That passion fuels their dealership and creates a ripple effect for customers.
LS Tractor Features Their Customers Love
- Well-equipped models with strong standard features
- Spacious, comfortable cabs
- Loaders sized correctly for each tractor
- Balanced, durable designs
- Excellent value for the price
Trisha’s LS model favorites include the MT3 Series, especially the MT342 and MT347.
Jim’s all-time favorite LS model is the original S3010, but today he also loves the MT7 Series – “because I like bigger toys.”
One of their top sellers is the MT357 hydrostatic cab, a model they move in impressive numbers.
Award-Winning Excellence
Diamond R Equipment earned the 2025 LS Tractor Blue Diamond Dealer Excellence Award, an honor reserved for the top-performing LS dealers nationwide.
This award recognizes:
- Outstanding sales performance
- Exceptional parts availability
- Superior technical service
It’s a testament to their expertise and commitment to the LS brand.
Service That Stands Behind Every Sale
Diamond R Equipment lives by the motto:
“We don’t just sell it; we stand behind it.”
Their service department handles everything from chain sharpening to full engine rebuilds, and their parts department sources components for LS and many other brands. If they don’t have a part in stock, they’ll track it down.
They also offer:
- Free delivery within 50 miles
- Fast turnaround times
- Knowledgeable technicians
- A full line of aftermarket parts
Their goal is simple: keep customers working without interruption.
A Passion for Helping People
Jim summed up what drives their success:
“My family has always been in agriculture. We love machinery. When I can sell a piece of equipment – whether it’s a lawnmower or a tractor – and it makes someone’s life easier, the joy in their faces is the reward.”
That passion is why customers trust Diamond R Equipment, and why LS Tractor is proud to partner with them.
Looking Ahead: A Strong Future with LS Tractor
Diamond R Equipment sees LS Tractor as a brand on the rise – and they’re excited to grow with it.
Jim shared, “LS is our leading line. Their market share is growing, and there is a lot of passion for selling tractors. They get to know the dealerships on a personal level – we’re not just a number on a wall. That helps us be passionate about doing our job.”
With a shared commitment to quality, service, and customer relationships, the future between LS Tractor and Diamond R Equipment looks bright.
Visit Diamond R Equipment
Whether you’re looking for a compact tractor, a powerful MT7, or expert service, Diamond R Equipment is ready to help.
Experience the difference of a dealership built on family values, agricultural heritage, and a passion for LS Tractor.
Published on June 15, 2026 and written by Kimberly Steele