Most LS Tractor dealerships are family-owned businesses. These businesses have strong values, employee retention, and focus on customer care. Quality service is important because the family name and reputation is on the line. Therefore, they gain high public trust for being stable and approachable, and are most likely to withstand tough times. LS dealer Brian Switzer understands this, and his commitment to not only customers, but all LS Tractor owners, is impeccable.
Brian Switzer Equipment opened in 1991 and is located in Trumansburg, New York. Brian began the business selling lawn mowers and servicing tractors. Brian says, “I was born on a tractor in 1960”, and spent his childhood on a dairy farm. Tractors have always been part of Brian’s way of life and he is proud to have carried the LS Tractor brand since 2013. Brian is the owner of the business and has worn all the hats for over 30 years. Today he does most of the sales, while his son, Cody, has taken over the service side of the business. The father-son duo not only run the equipment business together, but also farm 350 acres of hay as a team. They believe strongly in the LS Tractor brand, and practice what they preach. Brian has owned 3 LS Tractors, even putting over 600 hours on a previous MT573 before trading up to the MT774. He says all of them have been good tractors, and using them on his farm gives him even more knowledge and experience to pass along to customers.
Brian Switzer Equipment has a rock-solid reputation for quality and service. Just research his dealership and you will find countless customer reviews and testimony about their excellent service, support, and satisfaction. “Customer service before and after the sale” is the key to a successful business according to Brian. His family is dedicated to providing continued service for each customer, not just a sale. Brian also believes that his honesty and understanding of the product contribute to the accomplishments of his business. Meeting customer needs is a top priority, so they pay close attention to the interests of each customer, as individuality is important. They pride themselves in giving customers the best service available, the best parts and accessories, and a staff that understands all aspects of the business.
To no surprise, Brian Switzer Equipment became an LS Tractor Blue Diamond Dealer, and won the “Dealer Excellence Award” in 2024. This recognition was well deserved, as customers seek out Brian when making a purchase or asking for assistance, all across the country! He consistently takes time to communicate by phone and social media groups answering questions and assisting LS Tractor owners and potential customers with their machines. Brian also added a parts room at the business location where he stocks a large supply of parts to have on hand for faster service. He is currently looking into building a new shop so he can convert the current shop into more showroom space.
Brian is not only valued by his customers, but is also a respected leader in the LS Tractor dealer community. He currently serves as the Chairman of the Dealer Council for LS Tractor. This council consists of special dealers who are selected to represent the entire dealer network. Each council member represents their territory, and it’s their job to communicate important information to dealers in their area, as well as share questions and concerns that dealers have in the territory with corporate. Brian’s dependability, integrity, and experience with LS Tractors make him the ideal leader and member of this important group.
It’s obvious that the Switzer family believes in the LS Tractor brand. Brian says LS Tractors have more features and value for the money than their competitors, and they offer favorable retail financing programs that meet the needs of buyers. LS Tractor “opened the door to a year-round steady flow of tractor sales and service” for Brian Switzer Equipment. The vision is to continue growing, and ensure the family business will continue for many more decades. Brian’s advice to other dealerships is “Build confidence in your customers, and always strive to be better.” LS Tractor is fortunate to work with dealerships like Brian Switzer Equipment, and we look forward to many more years of staying blue together!
Published on June 23, 2025 written by Kimberly Steele