LS Tractor’s Pink Tractor
Published November 13, 2024 by Kimberly Steele
Chances are, you or someone you know have been affected by cancer. Any cancer diagnosis can initiate fear, panic and dread. And for women, about thirty percent of all new cancer diagnoses will be breast cancer. This type of cancer is the second leading cause of cancer deaths in women in the United States. Since 1985, October has been known as National Breast Cancer Awareness Month and the goal has been to educate and empower women to take control of their breast health. The National Breast Cancer Foundation was founded in 1991 by Janelle Hail, a breast cancer survivor. Janelle has committed her life to educating women around the world about breast cancer and the importance of early detection. She continues to help women and inspire hope for survival. Though there is no known cure for breast cancer currently, early detection such as routine self-breast exams and annual mammograms are critical to survival.
This year, LS Tractor recognized October as Breast Cancer Awareness Month by displaying their one-of-a-kind candy pink tractor in front of the main plant in Battleboro, N.C. This tractor was an idea that came to fruition in 2019 thanks to Ray Page, a previous Marketing Partnership Coordinator for LS Tractor. The color pink was used as it has become a universal symbol for breast cancer awareness. Ray partnered with Adam Wolfe of Dreamworks Motor Sports in Roxboro, N.C. to design and create the LS “Pink Cancer Tractor” as a global reminder that we all know someone affected by cancer. They specifically chose pink to honor breast cancer survivors, remember those who lost the battle, and to encourage those currently facing this diagnosis. Even though the tractor is pink, Adam dedicated the tractor to his grandfather, Horace Wolfe, who battled cancer for over fifteen years before it took his life. For Ray and Adam, this tractor represents hope and courage for all who have been affected by the disease.
The pink LS MT225E made its first appearance at the 2019 NC State Fair in Raleigh, N.C. A sign on the front loader encouraged spectators to take a picture with the tractor to share with someone battling cancer, or post a picture as a memorial for someone that lost the battle using the hashtag #PinkCancerTractor. Many of these pictures as well as how the tractor was painted and built can be found at https://www.dreamworksmotorsports.com/pink-cancer-tractor . The tractor has made an appearance each October since 2019, and has recently gained the attention of several dealers who are interested in purchasing the tractor for display. LS Tractor is always proud to showcase this one-of-a-kind tractor to honor all people affected by cancer.
Sadly, statistics state that in 2024 more than 360,000 people will be diagnosed with breast cancer, and 1 in 8 women will be diagnosed with breast cancer in her lifetime. But the good news is there are over 4 million breast cancer survivors in the United States. When caught in its earliest stages, the five-year relative survival rate is 99%. Early detection is crucial, and we at LS Tractor encourage all women to monitor their breast health through monthly self-breast exams, routine clinical breast exams, and annual mammograms for women over the age of 40. Please visit the National Breast Cancer Foundation website for more information and support.
Video: Pink Cancer Tractor video
Skip to content