The 2025 Golf Course Superintendent Association of America (GCSAA) Conference and Trade Show took place in San Diego, California from February 3rd – 6th, 2025. The event featured new product launches, latest technology, demonstrations, interactive education, and networking opportunities for over 11,000 golf industry professionals. The San Diego Convention Center welcomed 464 exhibitors, and 6,700 seminar seats were filled. The conference was appropriately preceded by the GCSAA Golf Championship, February 1st – 3rd, where more than 600 golfers competed across four San Diego golf courses. Several awards and acknowledgements were recognized over the course of the event, and Paige Alms, a two-time world champion big wave surfer, was featured as the keynote speaker.
LS Tractor was very excited to participate in a different type of trade show. Of course, we have a lot to offer to the farming industry, but there are other industries that benefit from our tractors as well. Golf courses are known for their pristine appearance and maintenance, and this requires a lot of behind-the-scenes work. This work, and the equipment used, is supervised and managed by golf course superintendents.
A golf course superintendent oversees daily operations related to turf grass care, irrigation, pest control, and landscaping. Their primary goal is to ensure that the course is in excellent condition. They develop and implement maintenance plans, which include a fleet of equipment, to provide high quality playing surfaces for golfers. GCSAA attendees understand that tractors play a key role in improving the health and quality of the course. Tractors are used on golf courses to mow fairways, spray pesticides, spread sand and fertilizers, roll smooth surfaces, and aerating. They are also used to transport staff, tools and heavy materials such as sand, gravel, soil or sod around the course. Tractors fulfill many versatile jobs needed for on-course tasks, and their power is vital. LS Tractor offers several ideal tractor models for such tasks, and the affordability that fits nicely in a golf superintendent’s budget.
The presence of LS Tractor at the GCSAA Conference was appreciated by visitors. No other event attracts more golf professionals and decision makers in the golf course and facility management industry. Our goals at booth 5407 were to identify new customers, strengthen current relationships with clients, network, and promote LS Tractor brand awareness. One sign at the LS booth read, “Building a new course or maintaining one? We have the tractor and implements to help get the job done.” Visitors enjoyed seeing our LS MT357H model with turf tires fit for golf courses on display in person, and connecting with LS representatives on site. Justin Tylus, LS Tractor CRM Specialist stated, “Most of the show comprised of golf course superintendents nationwide looking at new equipment upgrades for the 2025 season”. LS Tractor booth representatives were excited to address questions about where to find LS Tractors, the size of tractors available, implements, turf tires, and current golf courses that carry a fleet of LS Tractors.
LS Tractor has great respect for the role of each person in the golf industry who visited our booth during the conference. Golf course maintenance is a specialized discipline that requires specific and quality equipment. Together, we can make a significant impact not only on the golf professionals that use our equipment, but also on the golfers who benefit from their use. We look forward to seeing more LS blue on the greens!
Published By Kimberly Steele on March 13, 2025