Recently, LS Tractor had the privilege to represent our brand at another historically large trade show. SIMAQ, The Largest Agricultural Show in Eastern Canada, began in 1993. This year, SIMAQ hosted over 14,000 attendees in a three-day period. The event took place at the Expocité Fair Center in Quebec, QC January 30-31 and February 1, 2025. This is a massive agricultural event, and the largest exhibition held annually in the National Capital.
The event has become a farmer tradition, and this year did not disappoint with an array of innovative machinery and equipment. These shows give farmers the opportunity to shop around and evaluate possibilities for future investments. Farmers are customers who perform numerous diverse jobs. Not only can attendees explore traditional equipment for their daily needs, but also how to implement mechanization and robotization which can enhance their operations.
The 2025 theme was “It’s a Rendezvous at SIMAQ”. There were more than 1,550 kiosk exhibits, and LS Tractor was one of 11 tractor companies on display. Local LS Tractor participating dealers included Les Tracteurs Du Fjord Inc. and Ressorts Robert – Traction Megantic. Robert Cenzon, LS Tractor Product Manager explains “The three-day event allows the dealer to expand their business within the region. It also gives the dealers time to connect with show attendees and answer questions about implements and options for our tractors.” The following LS Tractor models were available for participants to explore:
• MT226e
• MT232
• MT242
• MT225s
• MT357
• MT473
• XJ2025H
Our most popular tractor at the show was the XJ2025H with the cab. Show attendees were excited to learn about the 0% for 60-month promotion on select models. Of course, our dealers also love the promotions as it is a good way to attract new customers and advertise the LS brand.
We were grateful for the opportunity to participate in the SIMAQ show this year. It brought together members of the agricultural equipment and machinery industry, and it was a pleasure to witness participants sharing experiences and collaborating in a welcoming atmosphere.
Published on February 19th 2025 by Kimberly Steele